Snap Inc.
Full Stack Software Engineer
Ads Optimization
Production software in a high-scale consumer technology environment.
No Fuss Sites helps businesses, founders, and teams turn new ideas, rough drafts, AI-generated sites, and outdated web apps into professional products people can trust.
The studio is led by me, David Rifkin: a React and TypeScript full-stack engineer with experience at Snap, Meta, fintech, and startup teams. You get senior product thinking, architecture, reliable full-stack details, and calm human judgment.
See what happens inside a professional review or buildExample Inspection Report
ai-site.example/app
Production readiness
92
/100
Overall Score
Strong foundation with critical issues addressed.
Code quality
Maintainability, component boundaries
Mobile
Responsive layout, touch targets
Performance
Core Web Vitals, bundle health
Security
Headers, auth, dependencies
Accessibility
Semantics, labels, contrast
Top issues
Missing labels on 3 form fields
Images not optimized for LCP
Missing CSP and security headers
High-risk dependency needs an update
Snap Inc.
Ads optimization
Meta
Reality Labs systems
Startup teams
HouseCanary and product builds
PENNYMAC
Fintech modernization
Human-first development
I don't vibecode. I use AI tools the way a serious engineer should: to move faster, explore options, and amplify judgment I already have.
I started this because too many AI-created sites look close at first glance but fall apart in the details: awkward product flow, tangled code, missing quality checks, and deployment choices that are hard to own. The deliverable is a professional website or full-stack app shaped by product thinking, architecture, maintainability, accessibility, performance, and taste.
I have built software in big-company environments, fintech modernization work, and startup product teams. That mix is useful when a website has to be practical, polished, and maintainable.
Snap Inc.
Ads Optimization
Production software in a high-scale consumer technology environment.
Meta Reality Labs
Quest device operations
Designed maintainable, scalable admin applications for enterprise device workflows.
PENNYMAC
Financial app modernization
Led TypeScript, React, and Node.js rewrites of legacy Ruby on Rails financial applications.
HouseCanary
Startup product engineering
Built and maintained TypeScript, React, Node.js, and Webpack products in a fast-moving startup environment.
Education
A practical engineering foundation that pairs well with production experience: design the system, understand the tradeoffs, and build the parts that have to keep working after launch.
Will it hold up under real traffic?
Performance, caching, deployment, and scaling details that AI often misses.
Is the codebase maintainable?
Clean architecture, consistent patterns, clear ownership, and long-term clarity.
Is it secure by default?
Headers, auth flows, dependency hygiene, validation, and data handling.
Does it work for everyone?
Responsive layouts, accessibility, semantic markup, and reliable interactions.
Can you ship it confidently?
Type safety, tests, observability, launch checks, and production judgment.
Choose the engagement that fits where you are now: a new business website, an existing site that needs a serious engineer, a rough AI draft, or a product that needs targeted upgrades.
From idea to launch: professional websites and full-stack web apps built around your business goals.
Delivery: Scoped to your project
Start a websiteA senior review of your existing or AI-generated site with a prioritized report and practical recommendations.
Delivery: 2-3 days
Request validationTargeted improvements for sites that work, but need stronger design, speed, conversion, or production quality.
Delivery: 1-2 weeks
Upgrade a siteI re-architect and rebuild fragile prototypes or outdated websites on a solid, production-ready foundation.
Delivery: 1-3 weeks
Start a rebuildShare your site, repo, prototype, or rough idea with a few details about your goals.
I inspect the codebase, product flow, mobile behavior, and production risks.
You receive a clear plan with findings, priorities, tradeoffs, and next steps.
We choose the right scope: create, validate, upgrade, rebuild, or ongoing support.
I execute, harden, and ship a maintainable website or full-stack app.
AI is useful in the hands of an engineer. I know what to ship, what to reject, and what will cost you later.
Typed component systems, maintainable UI architecture, and polished product flows.
Server-side workflows, integrations, validation, auth, and reliable data handling.
The right architecture for the project, whether framework-led or built from scratch.
Trade worker, small business, founder, or team with a site that almost works: send what you have. New ideas, old websites, and rough drafts are welcome.
Trade worker who needs a credible website
Small business owner who needs a professional web presence
Founder with an AI prototype that needs to become real
Team with a messy React app that needs an experienced human pass
Send the site, repo, prototype, or rough idea. I will help you choose the cleanest path: create, validate, upgrade, rebuild, or focused production fixes.